What is a QR Code?
Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
How can I read a QR code?
If you have a smartphone, go to the app store and search for a QR code reader. You’ll find several free apps. Run the app and then hold your phone’s camera over a QR code to read it. Most QR codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web page.
What’s the point of QR codes?
QR codes link offline information to online content, effectively providing additional information and even multimedia to an offline experience. If you’ve created print material that included a URL for more information, a QR code for that URL could also be added to enable smartphone users to go directly to that web page without having to type in the web address.
The Origins of QR Codes
While QR codes are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented. QR is a registered trademark of Denso Wave, a subsidiary of Toyota. Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use.
Applications for QR Codes
Sharing – There’s no limit to how, or even how much, you can share with QR codes. While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link.
qr code like
QR code Like button to the author’s Facebook page.
Community – Sharing is how you build community, and one of the favorite arenas for doing this is Facebook. You can use Likify to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page.
QR Codes could link to:
Installation instructions
Sources for replacement parts and service
Directions to your business
The process for hiring your professional services
Valuable coupons and special offers
Recommendations for complementary products and services
Free mp3 downloads
Customer feedback forms
2 comments:
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